The MagicalMysteryPlantTour is strictly a No-NDA tour. You can write and talk about what you will see. There may be no cameras allowed inside of most plants, and in a few, you may have to hand over your cellphone for the duration, or get a sticker put across the lens, but that’s it. Protective clothing (will be supplied) will have to be worn in a few plants.

To prevent “under-cover benchmarking,” this tour is not open to persons working for or at other automakers. No stopwatches, or hidden cameras! The  list of participants will be shared with the OEMs we visit.

Please pre-register your non-binding interest.